What really sells real estate in this depressed market?
As more buyers turn to the internet to search for homes and investment properties, real estate agents must have great photographic images of their properties online. Prospective buyers want to preview the properties on the web before they even consider booking an appointment to view the property in person. Fine art photographer, and former advertising account executive, Linda Cotter has her real estate division to supply beautiful images for any kind of property or business. Her mission is to bring energy and life into each photo so that it pulls the buyer into the image so they have to experience the property for themselves. Well balanced beautiful images of a property can literally pre-sell a prospective buyer.
Linda, a veteran of the fine art scene, has photographed residential properties and landscapes of resort properties as well as commercial real estate. Currently, Linda Cotter has fine art photos showing in The Soho Gallery in New York City. A few of her Southern California clients include Coldwell Banker, REMAX and Real Estate Network Group, Phaedra Wilson, Interior Designer, JH Bryant Construction, specializing in high end kitchens and LA Appraisals. All rely on her artist’s point of view coupled with her years in advertising to show the property’s features in just the right light so it becomes a must see and must have for the buyer.
The Photographer: Why choose Linda?
- Professional quality photographs at an affordable price
- Experience working with top producers
- Attention to detail for the best possible photographs
- Quick turn around
- Professional service
- “MLS Ready” images and higher resolution images for printed media
Professional Photography: Why do I need it?
“80 percent of people across the country who bought a new home last year used the Internet while house hunting and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers by the National Association of Realtors. The survey also found that 24 percent of home buyers got their first glimpses of their new homes on the Web, up from a mere 2 percent in 1997.”
New York Times, February 11, 2007
Think of the thousands of people daily who are on the search for a new home, business or investment opportunity, either browsing on the internet or flipping through a brochure. How can you be assured of grabbing their attention from the hundreds of prospective properties they see? How can you get them interested enough to take the next step and make an inquiry?
It is a well-known fact that most people make initial judgments based on appearances. It is much easier to look at photos on the internet than to thoroughly read the description! If you can catch people's attention at the outset with a clear, focused, correctly exposed image, then you will be one step ahead of the competition.
Greatly improve your sales and open house attendance with attractive photographs for your flyers, postcards and the MLS. Your quality photographs will stand out among the many average photographs on the MLS and in all marketing materials.